Popular Tomato Brand Launches Nationwide @Pinterest Initiative
MEDIA ALERT: Popular Tomato Brand Launches Nationwide Pinterest Initiative WHO: Dei Fratelli WHAT: Dei Fratelli, a fourth-generation, family-owned and operated company, announces its first ever Pin It To Win It contest on Pinterest and Twitter. • This nationwide contest will take place from July 30 through August 30, and asks participants to share their favorite tomato recipes, photos and love of tomatoes on Pinterest. • A weekly chance of winning Dei Fratelli prize packs is up for grabs. • Dei Fratelli is creating this contest to promote healthy eating habits, delicious recipes and reward consumers who love tomatoes. • There are four ways to earn points toward weekly wins:
Like Dei Frateli’s “Pin It To Win It” board on Pinterest
Repin one of Dei Fratelli’s Pins
Commment on one or more of our Pin It To Win It photos
Follow our Pin It To Win It board overall
WHERE: Visit DeiFratelli.com, Pinterest.com/DeiFratelli or Twitter.com/DeiFratelli for details. WHEN: July 30 -August 30 Prizes will be awarded each Monday throughout the campaign.