Adventures in Gluten (and Sugar) Freedom from a southern blogger chick!

Thursday, July 2, 2009

Mainstream GF from Betty Crocker!

I've been meaning to post this product post for a couple of days now, but power outages have plagued my internet use.

This is in praise of that gluten giant, General Mills, and its new attention to Gluten-Free Products. So mainstream it is it has garnered the attention of the Wall Street Journal!

It hasn't been too long since Gluten Free Rice Chex showed up on the market, and now we have GF Corn, Honey Nut, Chocolate and Cinnamon Chex to go with it. (I made a fool of myself with the Honey Nut Chex. Seriously....)

And now, Betty Crocker has produced FOUR GF mixes that show up on the main baking aisle at the store. And it's promising more to come!

Somebody pinch me! When you lack the baking gene as I do, you live for this kind of thing! I can rock a cake mix!

True, they're a bit pricier than old BC mixes (I paid $3.49 for the Devil's Food Cake Mix) but in terms of ease and taste, this is wonderful. Sure it only makes one layer, but it's easy -- cut that layer in half, either long ways or across, and frost. You either have a two layer cake or half a two layer cake. Either works fine!

I made the Devil's Food Cake round Sunday night in my convection oven. It took about 32 minutes (instead of 43) in my rubber pan. I let it cool and frosted it with Pillsbury GF Reduced Sugar Chocolate Fudge frosting. We ate it while it was still warm.

And it was delicious!

I kept it in the microwave (tell me you don't use your microwave as a bread box, now really) without covering it for three days (yes, it lasted that long!) and it was still moist and delicious as I scraped the final crumbs from the plate.

Licked, really.

I will still be a patron of the gluten-free companies (Bob's Red Mill, Pamela's, and Gluten-Free Pantry all come immediately to mind,) as those as my mainstays) that have served our community so well--I'd hate it if a company that has been so dedicated to the GF community lost business because of this -- but I am seriously thrilled to see these products on the mainstream shelf. Somehow having this on the main baking aisle seems so.....normal.

Betty Crocker, I thank you from the bottom of my gluten-free tummy -- and heart.

Much love, and pass the cake!


Travis Ingersoll said...

I just found out about Betty Crocker making GF baking mixes. I'm so excited!! GF is going mainstream. About time! :)

Gluten Free Steve said...

I've got a box of the yellow cake mix here that we need to bake sometime soon. I couldn't find the devil's food one, but I was always more of a yellow cake fan, so I am excited to try it. I am with you - kudos to Betty Crocker!

weddinggirl said...

I am so excited about these mixes. Do you know by any chance if they are made in a separate facility? I am just a little concerned about cross contamination

Ginger Carter Miller, Ph.D. said...

My understanding is it is made on a separate line that is thoroughly cleaned before processing. But I don't know the true answer!

Brody said...

Where can I find it in GA? I've looked at my local Publix and Kroger in Atlanta and there is no sign of it.