Adventures in Gluten (and Sugar) Freedom from a southern blogger chick!

Friday, February 1, 2013

@Coke Superbowl Ad - A Nutritional Perspective

No one wants to think about Super Bowl ads -- and the Super Bowl -- this way.  But this fascinated me. Thanks to CalorieCounter.Com for the information.

from the news release.

On Monday, back at the water cooler, millions of Americans will be comparing notes on this year’s Superbowl commercials. One big topic of conversation may be this one from Coke:

Rachel Berman, registered dietitian and Director of Nutrition for, a free health and wellness website with more than 5 million members, questions some of the claims made in this ad. She applauds the efforts of the company to create mini cans, remove soda from school vending machines, and other steps they’ve taken to reduce the calories and sugar in their beverages. However, in reaction to Coke’s sound bite, “…all Calories Count no matter where they come from”, she explains that not all calories are created equal.

Sugary drinks are a leading cause of weight gain, including an increased risk for obesity, heart disease, and diabetes. According to the Centers for Disease Control, soda contributes 6% of calories to our diets, which is more than anything else we eat or drink. A 12 oz can of soda is equivalent to 40 grams of sugar or 8 teaspoons. The American Heart Association recommends less than 6 teaspoons of added sugar per day for women and 9 for men.

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