Now-a-days, you would be hard pressed to find someone without some sort of social networking profile, whether it be Facebook, Twitter, LinkedIn or Pinterest, it seems like everyone, from abuelitas to primos and vecinos to amigos, are connecting online. As avid users of the internet, Hispanics use social media to easily connect and share information with their families, both domestic and abroad, as well as engage with brands that offer relevant information and relate to their culture. With this in mind, Winn-Dixie is making it easier for Hispanic guests to connect via Facebook. Winn-Dixie recently launched its Latino Facebook page engaging consumers through the sharing of relevant content, exclusive recipes and upcoming/current deals at stores throughout areas such as South and Central Florida. By taking the conversation online, we’ve been able to reach more of our shoppers and provide them with a place to connect and share. At Winn-Dixie, we love being close – after all, it’s all about family, food and fun. Connect with our family on our new Latino Facebook page at facebook.com/WinnDixieLatino. |