Adventures in Gluten (and Sugar) Freedom from a southern blogger chick!

Tuesday, June 1, 2010

Whatcha doing on June 19? Nature's Own GF Bread Debut at Middle Georgia GIG

Here's your chance to sample this new bread at the Middle Georgia GIG meeting June 19.

A few weeks ago (around May 15,) I received a sample package of the Nature's Own gluten-free bread, from the Flowers Baking Company .  I was pleasantly surprised by the taste of both the breads -- they honestly reminded me of the Nature's Own diet bread, which I ate for years before I was gluten free.  

Which is good.  I used to love that bread, and this so reminded me of it. 

But as my other gluten-free friends were making French toast and toast and grilled cheese with the bread, I tried them the way I try all gluten-free bread -- with butter.  Alone. Plain.

See, if a bread doesn't pass the bread and butter sandwich test for me, it's not going to make it to my lunch pail or my dinner plate.  And right now, there are only a small few that pass that test.

This passed.  More than passed. And with it available for a reasonable price in Atlanta, it just adds to the growing availability of gluten-free breads that taste good!

Here's the release from the Flowers Baking Company, the makers of the bread. 

Nature’s Own Welcomes Gluten Free Consumers Back to Bread  

Fresh, Pre-Sliced Gluten Free Bread Debuts in Select Atlanta-Area Grocery Stores 

Thomasville, Ga. April 22, 2010 – Following a strict gluten free diet can be a daunting and frustrating task, but is a fact of 
life for the one out of every 133 Americans suffering from celiac disease or gluten sensitivity.* For this unique group, 
grocery shopping can be a constant battle to find products that contain the magic words—gluten free. To help these 
consumers, Nature’s Own has created gluten free bread that is non-refrigerated, pre-sliced, and perfect for toasting and 
sandwiches. The bread debuts May 10, 2010.  

“Gluten is common in many every day foods,” says Evette O’Connor, registered dietician and Nature’s Own sandwich 
chef. “That’s why people on gluten free diets must be very focused and careful about what they eat. Now that Nature’s 
Own Gluten Free bread is available, those with celiac disease or gluten sensitivity can once again walk down the aisle of 
their local grocers and pick up a loaf that meets their strict dietary needs.”  

As an industry leader, Nature’s Own stepped forward with the fresh Gluten Free loaf to provide options for all consumers 
who enjoy bread – one of the most prevalent staples in American diets. “We recognized the challenge that consumers on 
gluten free diets face and developed a bread that’s not just gluten free—it’s fresh, soft and delicious, too,” says Sherry 
Harper, brand manager, Flowers Foods. 

Nature’s Own Gluten Free bread is produced in a dedicated facility that is wheat and gluten free. Available in two 
varieties, Extra Fiber White and Healthy Multi-Grain, Nature’s Own Gluten Free bread is sure to be a favorite with any 
gluten sensitive consumer. Gluten Free bread is 100% natural and contains no artificial preservatives, colors or flavors or 
high fructose corn syrup. Cholesterol and trans fat free, these loaves contain eight grams of whole grain and three grams 
of fiber per slice.  

The bread is being introduced in select Atlanta Publix, Kroger, and Wal-Mart stores in 20 oz. packages; suggested retail 
price is $5.99.  

For more information about Nature’s Own Gluten Free bread and sandwich ideas, visit NaturesOwnGlutenFree.com. 
Nature’s Own is also on Facebook at Facebook.com/NaturesOwn and Twitter at Twitter.com/Natures_Own where fans 
and followers can receive recipes, health tips, and special promotions.  

About Nature’s Own 
Flowers introduced Nature’s Own, with no artificial preservatives, colors, or flavors, in 1977. Since then, Nature’s Own has 
become America’s No. 1 soft variety bread brand and has grown into a full line of soft variety and specialty premium 
breads and buns and breakfast items. Well-known for quality and innovation, Nature’s Own was among the first brands on 
the market with a low-calorie bread (1980s), a sugar-free bread (1999), a lower carbohydrate bread (2004), and a double 
fiber bread with omega-3 (2004). More recently, Nature’s Own introduced a line of all natural specialty premium breads 
with whole grains (2006), a line of Special Morning breakfast breads, bagels, and English muffins (2008), and Nature’s 
Own Sandwich Rounds and Thin Sliced Bagels (2010). For more information on Nature’s Own, visit 
www.naturesownbread.com.  
  
About Flowers Bakeries and Flowers Foods 
Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods 
(NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers 
of packaged bakery foods for retail and foodservice customers with annual sales of over $2.6 billion. Flowers operates 40 
bakeries that produce a wide range of bakery products sold through an extensive direct-store-delivery network that 
encompasses the southeast, Mid-Atlantic, and Southwest as well as select markets in California and Nevada, and nationwide through other delivery systems.  Among the company's top brands are Nature's Own, Whitewheat, 
Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit www.flowersfoods.com. 


Much love, and try it, if it's in your area!
Ging

2 comments:

Ingles Dietitian said...

we're excited to have their GF breads at Ingles. They are on stand alone racks and in the "premium" bread section. - Leah - Ingles Dietitian

gfe--gluten free easily said...

I think this is a very cool turn of events. Will look forward to trying it. I rather fantasize about having a bread that both Mr. GFE and I could use and enjoy.

Shirley