Adventures in Gluten (and Sugar) Freedom from a southern blogger chick!

Wednesday, September 19, 2012

@winndixie and Lay’s “Do Us A Flavor” contest (cc:@winndixiecarlos)

I love what Winn-Dixie (truly one of my favorite stores, though they're not here any more) is doing to support the gluten-free community.  I am pleased to share this. 



Winn-Dixie and Lay’s are teaming up to offer bonus savings of up to $3 off Lay’s Brand potato chip flavors. “Like” the Winn-Dixie Facebook page to download coupons on the new “Do Us a Flavor” app and redeem them at any Winn-Dixie store.

Your readers can also find out how much their taste buds are worth with the Lay’s “Do Us A Flavor” contest where they can create a new chip flavor for a chance to win $1 million! Just imagine what fun flavor ideas you and your readers could create – bacon-flavored chips, apple pie chips or even philly cheese steak chips! Lay's ran similar create-a-chip contests outside the U.S. that resulted in Caesar salad-flavored chips in Australia, shrimp chips in Egypt and sausage-flavored chips in Poland.

This is a great opportunity for your readers to talk about their savings and the chip flavors they created. Let me know if you have any questions. I’ll be happy to provide you more information about this unique promotion.



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